If you're looking to get started immediately, we recommend our default settings (Percent Margin of 0%). This will ensure you earn exactly the same amount of money per sale on eBay as you would if that item sold on Amazon. However, we offer other pricing formulas. NOTE that your pricing options will only affect items you haven't listed yet, and won't affect current live eBay listings. See this article for more about how our Automatic Repricing works
Understanding the Numbers
Here's what each field means:
Your Amazon Price: This is the price of the item as set on Amazon. If you have a "sale price" set up, this will reflect that.
Amazon On-site FBA Fee: This is the fee Amazon charges you for FBA + Shipping fees if your item is sold on Amazon. This includes Prime shipping if the customer has Prime (if the customer chooses a faster shipping option, Amazon charges them directly).
Amazon Earnings: This is how much you would get to pocket each time this item sells on Amazon.
Your eBay Price: This number is set automatically by your pricing formula (described later in this article). You can use the smart default, or you can edit this on a per-item basis.
Amazon Off-site FBA Fee: This is the amount Amazon charges if you sell your item through a different channel, such as eBay (that's what JoeLister does).
eBay + PayPal Fee: eBay charges a 10% FVF Fee ( see http://pages.ebay.com/help/sell/fees.html) and PayPal charges 2.9% + $0.30 for each sale.
eBay Earnings: This parallels "Amazon Earnings" -- this is how much you would pocket each time this item sells on eBay.
By default, "Your eBay Price" is set according to the values of your selected pricing formula. In the above example, you see the default formula as a percent margin of 0%, so the amount you would earn would be equivalent, regardless of whether you sell this item on Amazon or on eBay.
NOTE: Since Amazon already includes the free standard shipping option in their fees, your base eBay price will also include standard shipping. This means that all listings created with JoeLister have free standard shipping (which is actually better for SEO purposes). If an eBay buyer wants two-day or one-day shipping, we charge them just the right amount to cover those options on Amazon.
Setting up your pricing options
The three eBay pricing options are Percent Margin, Fixed Margin, and Custom Equation.
To change your listing pricing formula go to Settings > Advanced Settings in the top navigation bar (depicted below) and scroll down to find the 'Pricing Formula' section.
This is the listing's 'pricing formula' section. (below)
Here you can click which of the three aforementioned options you would like to use. To see your pricing formula in effect go to Amazon Inventory and edit a listing.
Percent margin allows you to create a margin using the "Amazon earnings" number as the base for scale. For example, a 10% margin would price your eBay listing so that you would earn 110% of what you would earn from selling on Amazon. A 100% margin as shown above would price your eBay listing so that that you'd earn twice as much then your Amazon earnings.
Much like percent margin, the fixed margin pricing formula allows you to set a fixed dollar amount for the margin on each eBay listing. A $1 margin would price your eBay listing in a way that you'd earn $1 more than you would on Amazon.
The custom equation pricing method allows you to specify an item multiplier, shipping multiplier, and fixed constant margin in order to price your eBay listings. The item multiplier is applied to your Amazon Earnings; the shipping multiplier applies to the off-site FBA cost. Fixed constant is similar to the fixed margin of the previous section.
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